One big ethical question looms over all the excitement about the potential of big data: how do we maintain privacy while gleaning insight from all of this collected information? Marie Wallace offers some fresh thinking on the topic. One of the ideas she shares is to encourage transparency…to have retailers share some of the assumptions they’re making about us – as they’re advertising to us.
Marie is currently an analytics strategist for IBM, having spentmore than a decade in the research and development division building content, semantic and social analytics technologies, which today underpin such solutions as IBM Watson. In recent years her primary focus has been on the analysis of people networks to deliver smarter, personalized and contextualized solutions for individuals and organizations. She is a globally recognized thought leader, with an active social media presence and popular blog, AllThingsAnalytics.com.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at http://www.ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Follow more business thinking worth sharing from TED at roi.ted.com