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Privacy by Design in the Age of Big Data

Ninety per cent of the data in the world today was created in the last two years. It has been remarked, for example, that “[t]here was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing.”1 Welcome to the age of Big Data. This data is being generated by sensors and humans, from practically everywhere, and at a blistering pace that surely will continue to only increase. As some refrigerators are now sold Internet-ready and prescription pill vials are now reporting on their status via the cellular network, there are big changes on the horizon.